In the immediate region around Jinja, at the Source of the Nile, Uganda is a true Garden of Eden with excellent farming opportunities. Despite that, poverty among farmers is at historically high levels, not only because of climate change, lack of knowledge about modern farming practices and depleted soils, but certainly also because export markets for fresh and processing of horticultural crops are virtually non-existing.

The overall management and technical aspects of the agriculture and processing units are safe in the hands of Eng. Jan Willem van Es, an experienced manager and entrepreneur, who came in 2011 to Kenya and moved in 2017 to Uganda where he was recruited by the Aga Khan Fund for Economic Development in the position of Head of Agro Operations at Industrial Promotion Services (Uganda). That is where he saw the agricultural potential of Jinja.